Collaboration of Influencers and Brands
The traditional marketing in T.V. and newspapers is pretty much dead. Therefore, brands need to step into the new age of digital marketing. PARKLU a Chinese startup makes it easy for brands as well as influencers to collaborate.
Social Media the Future of Marketing
Social influencers were not around 10 years ago. However, now there are millions making money off their strong social media presence. They will be the future of marketing. Brands need to understand this if they are going to compete in the digital marketing space. The digital advertising market in China is a $50 billion dollar industry. The smart brands realize just how much impact influencers can have on their fan base. However, most brands do not know how to partner up or collaborate with these influencers.
Powered by Data Analytics
PARKLU has created an influencer marketing automation. It is powered by data analytics. Therefore, this allows them to create digital marketing campaigns in days, not weeks. Influencer targeting is automated and based on their recommendation through their machine learning. Therefore they can provide real-time pricing.
How it works
Brands will go on the PARKLU app and post a campaign and writes down their budget for that campaign. Influencers look at the post and offer their service. For example, doing a post or video on their brand for a certain amount of money. The PARKLU will take a 15% commission. The Influencers will be carefully selected through our automation system and ranking algorithm. This is how they will be able to tell based on data if the influencers are relevant and the right match.
PARKLU already has over 400 brands signed up such as Abercrombie&Fitch, HYATT, H&M, just to name a few. They have over 15,000 influencers with a reach of over 500 million potential customers across 10 platforms. Even though this is a Chinese startup. Most of their revenue (80%) comes from overseas.
“PARKLU built up this creative platform aggregating China’s quality KOLs, enabling us to find the perfect match and deliver product info to our consumers more efficiently. It is a great tool for brands to use!” – Pina Chen, Digital Marketing Manager, LG
PARKLU is the #1 Fashion & Beauty Influencer Platform. Their accumulation of data and their matching algorithm is what sets them apart from their competitors. They are the only platform that in this space that is focused on bridging China’s growing $285 billion cross-border e-commerce industry. They also have 10 integrated platforms including live streaming. If you are a brand or influencer you need to get on PARKLU to expand your business.
