Runway to RISE Seoul: Korean Startup Puerlla


Korean Startup Puerlla is an innovative new Korean jewelry startup company.  They are hoping to change the face of the luxury business model as we know it. The company believes that fine jewelry doesn’t need to be ridiculously expensive. Instead, Puerlla works closely with local manufacturers to make it possible for them to bring high-quality products to their consumers at affordable prices. They also strive to be completely transparent about all production costs.

Each piece of Puerlla jewelry is handmade by local artisan jewelers in Seoul.  These artisans have years of expertise in their field. Because of this, consumers can count on the quality of their product and enjoy a one-of-a-kind piece every time.

Puerlla already has a strong social media presence.  They are known for their dainty and modern designs.

PUERLLA(@puerlla_en)님의 공유 게시물님,

Although Seoul is renowned for its high quality and affordable gold industry, Puerlla’s offerings are also available in silver, ethical cubic zirconia, and freshwater pearl. In line with the Puerlla’s commitment to ethical production, all their materials are sustainably sourced and completely conflict-free.

Keys to Winning at Runway to RISE Seoul

  • Emphasize their innovative new business model and ethical approach to jewelry production
  • Focus on their dedication to quality control
  • Showcase their modern and elegant designs


One of the most unique and memorable things about Puerlla is their innovative and disruptive new business model. The company needs to show the judges that they’re not just another Korean jewelry company- instead, they’re going to change the luxury fashion industry as we know it.

They also need to emphasize how they can bring value to their consumers through the close relations that they have with their artisan designers. This allows them to enjoy the more sustainable production, lower business costs and jewelry of the highest quality.

And, of course, no jewelry company is worth their weight if they don’t have something beautiful to show off. It’s a good thing, then, that La Puerrla’s designs are minimalist, unique, feminine and contemporary: the perfect choice for the modern woman.

Nicole Arnott
Nicole Arnott

Nicole Arnott is a creative copywriter and content strategist hailing from Glasgow, Scotland. She's helped develop meaningful content for start-ups in a wide variety of industries from blockchain to beauty, and health and wellness. She's currently a global SNS marketer for the SNS blockchain company, Foresting, and editor at Startup Radar.

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