Want to buy the item you saw on TV?: log in to Korean startup CHESIMI

Fashion industry in Korea is getting larger and larger. Not only Korean people are so interested in it, but also the huge growth and trendy style Korean fashion industry shows is grabbing attention globally. What is interesting is, the more fame Korean drama or entertainment gets, the more fame fashion that celebrities wear gets. People get curious what that item is, the one celebrity is wearing, and are eager to buy it. However, until now it was hard to get the information. Due to pubic advertisement legislation, even though the cloth was provided by sponsorship, brand name or logo was strictly regulated not to be revealed. People had to do researches to get the information, which were time consuming and even inaccurate. To solve these inconvenience consumers have, Korean startup Chesimi is establishing Style Capsule APP service.


CHESIMI is a Korea fashion company that gives solution for those consumers who want to wear Korea celebrity fashion. To be specific, CHESIMI is basically a Korea AI fashion curation platform for using image recognition technology. Throughout the Style Capsule APP service CHESIMI provides, you can scan the image of the fashion item you saw. It has it’s own image recognition system that based on the image it recognized, APP recommends the same or similar items that you can take a look at them and buy one.

Now with CHESIMI, you don’t have to waste your time searching for fashion items offline or online. With simple scanning, you can have large variety of choice for the fashion items you were interested in, including the exact same item and similar ones which might have cheaper price or even higher quality. Whenever you want to get the item you see in the television, just take a picture of it. Or scan it right away with the Style Capsule APP. Then CHESIMI will open shopping world to you immediately.


Chloe Han
Chloe Han

Chloe Han is a journalist at Startup Radar. She covers the Korean startup scene as well as the latest Korean culture related content. She attends Yonsei University, majoring in Business Administration and English Literature and Language.

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