Revolutionizing the Food Packaging Industry
There is a lack of digitalization in the world of food packaging. IoT Startup Is it Fresh is looking to revolutionize the food packaging industry. Every year a person produces 180 kg of food waste. This can lead to pollution and food contamination. 40% of all foods are wasted. This is mainly due to the misconception that food is spoiled when it hits the expiration date. Imagine having a sensor that can measure a products freshness rather than a label.
Introducing Freshtag
Imagine having digital packaging that can talk to the consumer. Is It Fresh introduces Freshtag which is a wireless sensor tag (NFC) that can be read out in real time. Freshtag makes packaging smart by the integration of chip and sensor technology. It can sense the product’s origin, manufacturing date, contents, and traceability.
Freshtag can work together with a Smart Fridge to collect all the digital food data in your fridge.
Freshtag is a fully digital platform that can be used in so many ways:
- Product verification & tracking
- Customer analytics
- Real-time logistics
- Aggregated Data
Through the app, the business can make sure their product is fresh and act accordingly.
Here is an example of milk packaging that uses Freshtag.
Here is an example of milk packaging that uses Freshtag.Milk can be continuously monitored throughout the manufacturing ensuring product quality and transparency. Logistics can track each individual package and the temperature history of each product can be traced. This will revolutionize stock control as well as allow customers to monitor their milk through their app or smart fridge.
Track Freshness
Grocery shopping can an exciting and fun experience. Customers can track product information, their freshness, and the remaining amount. This will make shopping easier than ever before. The Freshtags can even be used to predict the “TRUE” expiration date.
With the advancement in food delivery technologies and services, customers will not need to go shopping their local grocery stores anymore. Instead, their grocery shopping can be conducted through their smartphone.
