Customized Suggestions for you: Korean startup Zigzag

Have you ever wondered where people get all the online shopping mall information that has filled with beautiful items? Aren’t you curious about how people get to know the latest fashion trends? It is easy when you use Zigzag. Korean startup Zigzag tells you everything about fashion.  They aggregate fashion product information from different online shopping malls.

What’s special about Zigzag?

Korean startup Zigzag is a platform that offers suggestions that are customized for only “you”. Zigzag has their own algorithm that analyzes the users’ preferences. It recognizes the users’ shopping patterns and runs a machine learning algorithm based on the shopping pattern data they gather. After the machine learning operates, each user can get a recommendation that is customized for each of the user’s preferences.

You can also put in the keywords on the search tab. Once done, they provide you with a number of items that are related to your keywords.  Information such as what shopping mall is selling the item, how much the item is and etc. If you click the item, they relocate you to the shopping mall site so that you can easily look at the details and buy it.

Stay up to date on the latest fashion

Not only can you get customized suggestions using Zigzag, you can also see the latest fashion trends. Fashion changes fast and it needs a lot of effort to get to know what the preferences people have are. Zigzag gives you the answer with listed items on their web page.

If you have several items on your mind and are agonizing on which one to buy, simply click the like button and save it to your wish-list. Take a look at it after you looked through the whole list of items and decide later. Zigzag provides you convenience in a sense that you don’t have to buy right after you see the item. You can take your time thinking it over, and purchase the best item you really want.  This will lead to reasonable consumption.

Chloe Han
Chloe Han

Chloe Han is a journalist at Startup Radar. She covers the Korean startup scene as well as the latest Korean culture related content. She attends Yonsei University, majoring in Business Administration and English Literature and Language.

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