5 Independent Korean Beauty Brands to Watch Out For

B-Lab Korea

B-Lab Korea is a Korean skincare brand with a focus on creating high-quality products using natural ingredients: all for the sake of a better environment. Their flagship range is their “I AM SORRY JUST CLEANSING” line which features a wide range of cleansing products, including peeling gel, cleansing water, and oil cleansers, with the range’s tagline emblazoned on it.

All their products come in chic and minimalist looking black and white packaging. Check out their Instagram to lust over the cleansers and start making your wish list.

B-LAB(@b_lab_korea)님의 공유 게시물님, 2018 6월 27 2:55오전 PDT

Where to Buy B-Lab Korea Products in Korea

Their products are available to order from their website.

Duft and Doft

Duft and Doft are bringing a scent of Scandinavia to Korea with their Nordic inspired fragrance range. The company creates pampering products using only natural ingredients and uses no parabens, mineral oils, talc, synthetic dyes, benzophenones or other potentially harmful chemicals. Many beauty bloggers are dubbing Duft and Doft the #1 beauty brand that they want to keep to themselves.

But, the secret’s out!

더프트앤도프트 DUFT&DOFT(@duftndoft)님의 공유 게시물님, 2018 6월 26 3:49오후 PDT

Where to Buy Duft and Doft Products in Korea

As well as being available online and in Olive Young stores, Duft and Duft also have a variety of physical locations around Korea. Find out where, here.

Thank you Farmer

Thank you Farmer is an innovative cosmetic brand that produces high-performance products using all-natural and cruelty-free ingredients. Their Miracle Age Line has been praised by Media giants, such as Vogue and Allure. Their range of products feature skincare, BB creams, and sun protection essentials.

땡큐파머 THANK YOU FARMER(@thankyoufarmer)님의 공유 게시물님, 2018 3월 12 2:23오전 PDT

Where to Buy Thank you Farmer Products in Korea

This independent Korean Beauty Brands products can be bought on their website, as well as at several physical locations around Korea. Find out where, here!

Oka Beauty

Oka is a fun and exciting independent Korean cosmetics company. They create gorgeous skincare and beauty products that use advanced ingredients for the highest level of care. However, our favorite thing about Oka is the fun packaging of their products with bright pop colors and caricature designs. They are best known for their lipsticks, lip glosses and facemasks.

OKA(@oka_beauty)님의 공유 게시물님, 2018 4월 20 9:01오전 PDT

Where to Buy Oka Beauty Products in Korea

Oka Beauty products are available online.

Wonjin Effect

Wonjin Effect combines nature and technology to make the most effective skincare products. Their treatments have been developed by some of Korea’s leading dermatologists for the ultimate in luxury beauty. Their flagship products are their advanced face masks however, their face creams and ampoules are also popular.

원진이펙트(@wonjineffect)님의 공유 게시물님, 2017 11월 7 5:19오후 PST

Where to Buy Wonjin Effect Beauty Products in Korea

Wonjin Effect skincare products can be purchased on their website.

What’s your Favorite Independent Korean Beauty Brand?

So now that we’ve told you our 5 favorite independent Korean beauty brands, its time for you to spill your secrets? What’s your go-to k-beauty product that no one has heard of? Leave us a comment and let us know in the comments!

The post Top 5 Independent Korean Beauty Brands to Watch out For! appeared first on Startup Radar.

Korean Startup Puerlla is an innovative new Korean jewelry startup company.  They are hoping to change the face of the luxury business model as we know it. The company believes that fine jewelry doesn’t need to be ridiculously expensive. Instead, Puerlla works closely with local manufacturers to make it possible for them to bring high-quality products to their consumers at affordable prices. They also strive to be completely transparent about all production costs.

Each piece of Puerlla jewelry is handmade by local artisan jewelers in Seoul.  These artisans have years of expertise in their field. Because of this, consumers can count on the quality of their product and enjoy a one-of-a-kind piece every time.

Puerlla already has a strong social media presence.  They are known for their dainty and modern designs.

PUERLLA(@puerlla_en)님의 공유 게시물님, 2018 6월 7 8:56오후 PDT

Although Seoul is renowned for its high quality and affordable gold industry, Puerlla’s offerings are also available in silver, ethical cubic zirconia, and freshwater pearl. In line with the Puerlla’s commitment to ethical production, all their materials are sustainably sourced and completely conflict-free.

Keys to Winning at Runway to RISE Seoul

• Emphasize their innovative new business model and ethical approach to jewelry production
• Focus on their dedication to quality control
• Showcase their modern and elegant designs

Breakdown

One of the most unique and memorable things about Puerlla is their innovative and disruptive new business model. The company needs to show the judges that they’re not just another Korean jewelry company- instead, they’re going to change the luxury fashion industry as we know it.

They also need to emphasize how they can bring value to their consumers through the close relations that they have with their artisan designers. This allows them to enjoy the more sustainable production, lower business costs and jewelry of the highest quality.

And, of course, no jewelry company is worth their weight if they don’t have something beautiful to show off. It’s a good thing, then, that La Puerrla’s designs are minimalist, unique, feminine and contemporary: the perfect choice for the modern woman.

The post Runway to RISE Seoul: Korean Startup Puerlla appeared first on Startup Radar.

Healthcare

Korean startups are incorporating the distributed ledger to help the medical industry in Korea.  A distributed ledger is great for record keeping.  Gone will be the days of doctors writing down important patient details on a paper inside a manila folder.  Buy putting medical documents on the blockchain the industry will be more streamlined and efficient.  Patients will be able to access their information as well as be able to manage their medical information.  Also, the blockchain will help hospitals from possible data breaches and malware attacks.

Fashion

Korea is crazy about their Fashion.  The popularity of K-pop in Asia has made Korea the trendsetters of fashion.  Using blockchain technologies shoppers in Korea can use their smartphones to scan a tag on a particular clothing item and read the authentic story of where it came from and how it was made.  The Blockchain digital ledger can hold information regarding the fabric used, where it was manufactured, where it was shipped from, and where it was sold.  All this information which might have taken weeks to get can now be accessed within seconds.  Therefore, the days of fearing counterfeit brands will be of the past.  Look for more and more Korean fashion brands to incorporate Blockchain technologies going forward.

Gaming

Koreans are crazy about their e-sports.  If you turn on the television in Korea and scroll through the channels you will certainly find at least one gaming channel showing pro gamers battling it out in front of an audience.  Blockchain technologies will revolutionize the gaming industry by creating virtual marketplaces where you can manage and trade virtual goods.  These goods will be owned by the user and even if the game gets shut down, their goods will not be lost.  Also with crypto payments, in-game purchases will become quick and easy for transferring payments from players to the game developer.  Developers will also be able to reach their consumers directly through these virtual marketplaces.

Leading the way in Blockchain Innovation

South Korea has been looking to lead the way to be innovative in blockchain technologies.  The opportunities are limitless as long as the technology itself is scalable, transparent, secure, and decentralized.  As the blockchain industry itself evolves, the industries will evolve with them to bring a whole new set of innovations to Korea.

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What makes Codibook Special

Codibook gives you daily tips. Depending on what kind of aura you want, for example, a spring mood or modern office look, you can click on which articles you want to look at. They even provide you with a set of fashion items for a week.   All you have to do is look at the items, decide if you like it or not, and buy it. You can directly buy the clothes within the article and it will redirect you to the buying page with a simple click. If you are unsure which one is the most trendy one, you can use other famous sets of clothes as references. Codibook provides you several choices that people have already liked.

Codibook becomes your Stylist

If you are unsure how to match the items, Codibook will do it for you.  Everyday Codibook uploads new and different styles of fashion items. Using different items, make your own set of fashion codes. If you have one item that you love but don’t know how to match it with other items, use “related codi” as a reference. Using one item that you choose, it will provide you various choices on how you can wear it differently.

If you have chosen one that you like, but not so sure if it will suit you, ask your shopping mates. You can easily share the item with your friends using SNS, such as Facebook, Kakaotak, Instagram and or blogs. It can be done easily on your phone as there is also a mobile APP for Codibook. There’s nothing is stopping you from keep up with the latest fashion trends.

The post Korean startup Codibook: Get the best match for your fashion! appeared first on Startup Radar.

What is CHESIMI

CHESIMI is a Korea fashion company that gives solution for those consumers who want to wear Korea celebrity fashion. To be specific, CHESIMI is basically a Korea AI fashion curation platform for using image recognition technology. Throughout the Style Capsule APP service CHESIMI provides, you can scan the image of the fashion item you saw. It has it’s own image recognition system that based on the image it recognized, APP recommends the same or similar items that you can take a look at them and buy one.

Now with CHESIMI, you don’t have to waste your time searching for fashion items offline or online. With simple scanning, you can have large variety of choice for the fashion items you were interested in, including the exact same item and similar ones which might have cheaper price or even higher quality. Whenever you want to get the item you see in the television, just take a picture of it. Or scan it right away with the Style Capsule APP. Then CHESIMI will open shopping world to you immediately.

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Chinese Startup FUSE has created a new retail experience for fashion and lifestyle with FASHORY.  For independent designers these days, online is not the most effective channel for fashion.  Online is dominated by the big brands such as Gucci, Prada, etc.  There are a lot of information on these big brands from consumer feedback and they have offline stores where consumers can try on the clothes before purchase.  For independent designers, consumers really don’t know what they are paying for.  That is a problem.

Consumers want to KNOW what they are buying.  They want to know what the material is and what it feels like.  They want to try them on, especially woman since the fit is the most important part of making a purchase.  84% of Chinese women say they would like to try on the clothes before purchase.  So what are independent designers to do?  They need an outlet to allow consumers to experience their product first hand.

How it Works

Consumers WANT to experience new brands and are open to trying new things.  But online is getting too expensive and offline is too difficult for brands looking to launch quickly.  This is where FASHORY FUSE comes in.  Their team is dedicated to giving independent fashion brands a new and innovative platform to go global quickly.

A True Global Lifestyle Platform

FASHORY FUSE is a global lifestyle platform that helps brands launch worldwide through themed retail spaces and pop-ups with end-to-end solutions that includes marketing, inventory, and payment management.  Think of it as a one-stop shop for independent designers.  FASHORY FUSE has helped launch hundreds of brands since the end of 2016.  These offline pop-ups were a huge hit and gathered a lot of social media buzz.  The consumers loved it because they were now able to fully experience these products from these independent designers.  Content truly came to life!

A New Way to Interact with Consumers

FUSE is changing the ways brands interact with consumers.  Brands just pay a subscription fee and FUSE takes care of the rest.  The take care of the marketing, inventory, and payments.  This is the only real way an independent designer can launch their product as quickly as possible.

Users can now read articles on from KOL’s WeChat and if they like an outfit they can just proceed to FASHORY’s shop to complete the purchase.  Look for FASHORY to do more collaborations are more and more brands start to join FASHORY.  If you are an independent designer the best way to get your product out to the consumer easily and effectively is through FASHORY FUSE.

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The traditional marketing in T.V. and newspapers is pretty much dead.  Therefore, brands need to step into the new age of digital marketing.  PARKLU a Chinese startup makes it easy for brands as well as influencers to collaborate.

Social Media the Future of Marketing

Social influencers were not around 10 years ago.  However, now there are millions making money off their strong social media presence.  They will be the future of marketing.  Brands need to understand this if they are going to compete in the digital marketing space.  The digital advertising market in China is a $50 billion dollar industry.  The smart brands realize just how much impact influencers can have on their fan base.  However, most brands do not know how to partner up or collaborate with these influencers.

Powered by Data Analytics

PARKLU has created an influencer marketing automation.  It is powered by data analytics.  Therefore, this allows them to create digital marketing campaigns in days, not weeks.  Influencer targeting is automated and based on their recommendation through their machine learning.  Therefore they can provide real-time pricing.

How it works

Brands will go on the PARKLU app and post a campaign and writes down their budget for that campaign.  Influencers look at the post and offer their service.  For example, doing a post or video on their brand for a certain amount of money.  The PARKLU will take a 15% commission.  The Influencers will be carefully selected through our automation system and ranking algorithm.  This is how they will be able to tell based on data if the influencers are relevant and the right match.

PARKLU already has over 400 brands signed up such as Abercrombie&Fitch, HYATT, H&M, just to name a few.  They have over 15,000 influencers with a reach of over 500 million potential customers across 10 platforms.  Even though this is a Chinese startup.  Most of their revenue (80%) comes from overseas.

“PARKLU built up this creative platform aggregating China’s quality KOLs, enabling us to find the perfect match and deliver product info to our consumers more efficiently.  It is a great tool for brands to use!” – Pina Chen, Digital Marketing Manager, LG

PARKLU is the #1 Fashion & Beauty Influencer Platform.  Their accumulation of data and their matching algorithm is what sets them apart from their competitors.  They are the only platform that in this space that is focused on bridging China’s growing $285 billion cross-border e-commerce industry.  They also have 10 integrated platforms including live streaming.  If you are a brand or influencer you need to get on PARKLU to expand your business.

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