Chinese Startup FUSE has created a new retail experience for fashion and lifestyle with FASHORY. For independent designers these days, online is not the most effective channel for fashion. Online is dominated by the big brands such as Gucci, Prada, etc. There are a lot of information on these big brands from consumer feedback and they have offline stores where consumers can try on the clothes before purchase. For independent designers, consumers really don’t know what they are paying for. That is a problem.
Consumers want to KNOW what they are buying. They want to know what the material is and what it feels like. They want to try them on, especially woman since the fit is the most important part of making a purchase. 84% of Chinese women say they would like to try on the clothes before purchase. So what are independent designers to do? They need an outlet to allow consumers to experience their product first hand.
How it Works
Consumers WANT to experience new brands and are open to trying new things. But online is getting too expensive and offline is too difficult for brands looking to launch quickly. This is where FASHORY FUSE comes in. Their team is dedicated to giving independent fashion brands a new and innovative platform to go global quickly.
A True Global Lifestyle Platform
FASHORY FUSE is a global lifestyle platform that helps brands launch worldwide through themed retail spaces and pop-ups with end-to-end solutions that includes marketing, inventory, and payment management. Think of it as a one-stop shop for independent designers. FASHORY FUSE has helped launch hundreds of brands since the end of 2016. These offline pop-ups were a huge hit and gathered a lot of social media buzz. The consumers loved it because they were now able to fully experience these products from these independent designers. Content truly came to life!
A New Way to Interact with Consumers
FUSE is changing the ways brands interact with consumers. Brands just pay a subscription fee and FUSE takes care of the rest. The take care of the marketing, inventory, and payments. This is the only real way an independent designer can launch their product as quickly as possible.
Users can now read articles on from KOL’s WeChat and if they like an outfit they can just proceed to FASHORY’s shop to complete the purchase. Look for FASHORY to do more collaborations are more and more brands start to join FASHORY. If you are an independent designer the best way to get your product out to the consumer easily and effectively is through FASHORY FUSE.