Leading Food Discovery Platform in Indonesia
Qraved has become the leading food discovery and big data platform in Indonesia. Indonesian startup Qraved has tapped into an untapped market and has been growing ever since their launch. There are four things that every single Indonesian does every day; eat, move, chat, and sleep. “Move” is being taken care of by Uber, Grab, and Go Jek. “Chat” is being taken care of by Facebook, Instagram, and Line. “Eat” and “Sleep” is wide open for the taking and Qraved has quickly become the leader in the food category in Indonesia.
The Yelp of Indonesia
Yelp in the United States proved that a food-tech startup can become a billion dollar company. Indonesia is nowhere near as big as the United States, however, they are the world’s fourth-largest mobile market. There are millions of young and mobile savvy consumers who are strongly influenced by social media and visual digital media. With a population of over 260 million people with 60% under the age of 35, the market is there for real growth. The fact that so many people in Indonesia use the smartphone is the key, about 50% use smartphones and watch videos on their mobile. This also shows by social media has grown 34% since last year and that trend will only increase in 2018. By 2018 it is highly likely that more people will make online purchases than offline purchases.
Mobile Solutions for the Food Industry
The food industry, just like real estate is a very safe industry in that everyone needs to eat as well as a place to stay. As technology advances it is only a matter of time before all things food-related will go through mobile solutions. Qraved looks to take all aspects of digital marketing, directory, transactions, and matchmaking with their big data solution. Through content, community, and commerce, Qraved is the place to go for restaurant searches. As well as the place to discover the latest and hottest places to eat.
Think of it as a social media for food junkies! No wonder Qraved has become Indonesia’s fastest growing food discovery platform. It has over 2.3 million monthly active users (747,000 registered users) and 38,000 restaurant listings. 90% of the users are mobile users and most are in the key demographic of 18-34 year-olds.
Qraved is not just about pictures, the offer video content as well because a picture might not capture the full detail as a video can. Video content on Qraved grew to over 9 million by the end of 2017. We can’t wait to see where Qraved goes in 2018 as they look to take their company to the next level.
