The Smartest Hearing Aid
Korean IOT Startup The Yeolrim Co.,Ltd has created a smart hearing aid called Orangeaid. The need for hearing aids in Korea has been going up every year. The hearing aid market is expected to reach $350 million by 2019. Furthermore, the global market is expected to reach $12.3 billion by 2019. As more and more people are live longer than ever before, the need for hearing aids grows.
The hearing aid industry has changed from just analog and digital types to a more advanced tech product. The YEOLRIM allows the hearing impaired to self-fit hearing aids directly with a smartphone app. Their smart hearing aids can also be equipped with pulse and motion sensors to manage the elderly. Lastly, they have created AI hearing aids!
Introducing Orangeaid
With Orangeaid, the hearing impaired can do self-hearing tests and self-fitting via their app. Through the app, they will be able to adjust their settings to their preference. They can also set their settings for whether they are indoors or outdoors. The app takes into account the noise profiles of the environment. Set music settings through the app.
Orangeaid uses wireless Bluetooth earphones which are 50% less than hearing aids made from outside Korea. They also have a cool design which is great for younger customers.
Problems and Solutions
The Yeolrim is looking to help the hearing impaired. This is why they have come out with the smartest hearing aid on the market today. The main complaint from the hearing impaired was that there was no way of adjusting the external noise environment. Orangeaid solves this problem.
The second complaint from the hearing impaired are the high costs of smart hearing aids. Hearing aid manufacturers in Germany, US, Denmark, and Switzerland make and distribute the hearing aids from $1,000 to $6,000. This is why Orangeaid which can be sold for 10-20 times the lower price, has a chance to reach the global market.
B2B and B2C marketing Partnership
The YEOLRIM has the advantage of selling hearing aids to telecom companies, home-shopping companies, pharmaceutical companies, medical companies, visiting sales companies and e-commerce companies as well as traditional hearing aid operators.
Therefore, THE YEOLRIM has various marketing partnerships with domestic and overseas partners. Interested companies or vendors can discuss cooperation with the marketing CEO ([email protected]) at all times.
