How Korean Startups Can Enter the Australian Market

Why Korean Startups need to enter the Australian market

Australia has the 13th largest economy in the world and has a population of close to 25 million people.  In addition, their GDP ranking is very close to South Korea and is considered the second wealthiest nation per capita.

Many Korean startups want to enter the US or European market.  However, Australia’s close proximity to Asia and their multicultural talent pool makes it an ideal alternative/affordable market for Korean startups looking to expand or test new markets.

What is Asia Advisory

Asia Advisory is a Sydney based Startup focused on building people to people relationships between Australia and Korea. Furthermore, we are a network of Asia specialists developing business and personal relationships across the Asia Pacific to unlock the future potential of the region. Asia is the largest and most diverse region in the world.  It is home to over four and a half billion people, over two-thirds of the world’s population, many of whom are going through the 4th industrial revolution as the emerging middle class.
There are great social and cultural benefits from broadening and strengthening our business and people to people relationships across the region.  Therefore, Asia Advisory’s mission is to increase awareness, develop competitive advantages and support shared values across the region.  Our clients include mainly the Tourism Industry but we are looking to expand into other sectors such as Education, Sports, and Engineering & Construction.
The soft power industries are an obvious start but we have met a couple of Korean companies who are interested in Australia to develop large-scale projects.  For example, mining, transportation, airports, train lines, etc.

Haymarket HQ

One of the programs we are working on is helping startups from Asia to explore and get established in Australia. Based at the same incubator as us, Haymarket HQ has launched a co-branded partnership with the City of Sydney.  In addition, Haymarket HQ (HHQ) is one of Australia’s most international startup hubs.  They are Australia’s only startup hub connecting entrepreneurs between Asia and Australia.

Based in Sydney’s vibrant Chinatown, Haymarket HQ offers companies access to co-working space, mentors and investors.  Furthermore they have a community of like-minded entrepreneurs across Asia-Pacific. HHQ is a not-for-profit supported by the State government.

The program is a free 90-day ongoing residency program.  It was designed to help support international companies to explore and capitalize on business opportunities in Australia. In addition to the 90 days of free office space, the participants will also receive an understanding about government support and grant programs, and immigration support.  As well as introductions to local investors, mentors and advisors and connections to our network of companies, universities, and other hubs. They are the only incubator in Australia who is focussed on Asia and they are pioneering this program.  It’s also the first program of its type to be launched in NSW.  Therefore the government is very motivated to see it succeed.

Participants will have access to:

  • 90 days of free co-working space credits in Chinatown, Sydney
  • Relevant national and state Government grant programs
  • Immigration information and support
  • Induction workshops to gain an understanding of the Australian environment
  • Introductions to vetted local service providers, investors, and mentors
  • An international community of like-minded entrepreneurs
  • Introductions to our network of companies, universities, and other hubs
  • Introductions to vetted local service providers, investors, and mentors

Who can apply?

The program is not just for Korean startups that wish to use Australia as a test market or product development center.  The program is also available to Korean student entrepreneurs who are looking to grow their business in Australia and would like to receive expert support and guidance.

The best part is that the program is completely free for the whole 90-day duration.  It is not only for tech companies.  All industries are also encouraged to apply.  The goal of the program is to retain international innovation and talent within Australia and to support international companies to explore their business opportunities in the Australian market.  So apply now!
Adam O'Neill
Adam O'Neill

Adam is a Global Marketing professional who has led International businesses, established companies in South Korea and provided Digital marketing leadership across a range of industries from Tourism, Consumer Electronics, FMCG, Luxury and Media. Adam brings a rare combination of Leadership, Digital Marketing and Team development from senior roles based in London, Seoul, Singapore, and Australia.

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