Original Post
This week’s special guest is Charles Manning from Kochava. Charles is the founder and CEO of Kochava, a mobile attribution analytics platform serving tier-one advertisers worldwide. Prior to founding Kochava, he founded PLAYXPERT (a gaming technology platform) and licensed the technology to Razer.
Together, we discuss Kochava’s story on becoming a bootstrapped, profitable company and why Charles decided tobootstrap while outside VC funding was available. He also shares his insights on the recent shake-up in mobile measurement landscape and lastly, his future outlook on bringing ad-tech into blockchain and why putting media buying and selling on blockchain makes sense.