EP #38 Joel Leong from Shopback

Original Post

This week’s special guest is Joel Leong from Shopback.  Joel is the founder and heads the merchant partnership at ShopBack, a one-stop lifestyle portal that powers smarter purchase decisions for consumers.  A go-getter and a world class negotiator, he is responsible for driving deals and partnerships to bring the most rewarding shopping experience for ShopBack’s users. Joel holds a Bachelor of Social Sciences from the National University of Singapore and hailed previously from Zalora and the Economic Development Board of Singapore.  

Together, we discuss how Joel came to found Shopback and how the business has evolved over the years. He shares why data-driven, customer-centric mentality is at its core at Shopback and how they measure everything that matters from the perspective of return and certainly the perspective of their customer.

Daniel Song
Daniel Song

Daniel Song is an early-stage venture capitalist at Access Ventures. He has extensive global experience working in three major tech cities - Berlin, San Francisco & Seoul and is now focusing on early-stage tech investments in Korea & Southeast Asia. Previously, Daniel has worked in ad-tech for five years at Glispa (Berlin) & Tapjoy (SF / Seoul) leading business development. Prior to that, Daniel worked in a variety of corporate finance and data analytics roles within the tech sector, beginning his career with Bank of America in Los Angeles. Daniel received his Bachelor of Arts in Economics from the University of California, Berkeley.

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