How to Make your Startup Stand Out in Korea

Have a Story to Tell

There are many different reasons why customers decide to buy from startups instead of the brands they’ve grown up loyal to.

However, the most compelling reason of all is the connection that startups can make with customers through their story.

When you’re presenting your business to the world, whether that be to your customers or potential investors, you need to take the facts and craft them into a story. Your brand’s story should be captivating, clever and demand an emotional response from your audience.

Maybe there’s an intriguing tale behind your business idea? Or maybe you have a unique supply chain that gives back to vulnerable groups.

Whatever it is, make sure you paint it with color when you present it to your audience.

Know What Makes You Stand Out

Standing out is all about having a unique selling point. What’s yours? To survive in the business world, you must have something that makes you different and memorable. And, when you work out what that is, you need to reiterate it over and over and over again.

Startups in Korea should always remember that entrepreneurship isn’t about reinventing the wheel. It’s about taking the wheel and making it better. Even if you just make one small change to an already existing business model, you now have a unique selling point and should be ready to shout about it to the world!

Cater to your Audience

As a startup in Korea, you’ll find yourself talking about your business to a lot of different groups of people: investors, potential partners, reporters, competitors and, of course, customers.

However, one of the biggest mistakes that startups make is using the same spiel to talk to every single person.

Remember that what makes your business memorable to an investor is completely different to what makes you stand out to a customer. Why’s that? Because, they have different interests, of course.

If you know your audience well and keep their own unique interests in mind every time you speak to them, you can really make your startup stand out in Korea.

Find an Amazing Partner

Korea is awash with talent in every industry; from tech to marketing and communications. As a startup, you might think that its best to bootstrap and do things on your own. But, having an amazing partner could be the key to your business success.

If you find someone who can enhance the parts of your business that you struggle with, your startup will go from strength to strength. It’s true what they say, sometimes: two heads really are better than one!

The post 4 Failproof Ways to Make your Startup Stand Out in Korea appeared first on Startup Radar.

The ASES Summit in Melbourne is looking for young Korean entrepreneurs to participate in their week-long entrepreneurship program.  There is a strong Korean community in Australia but not enough young Korean entrepreneurs.  This is a great opportunity for young entrepreneurs in Korea to meet participants from all over the world.  They will gather to hear from some of the region’s best speakers, attend workshops, and visit leading companies.

There will also be a boot camp program where Korean entrepreneurs can take their ideas to the next level.  They will also be able to make international friends with leading young entrepreneurs from around the world.

Australia is a lovely place to visit and Melbourne was voted the most liveable city in the world for the seventh year in a row.  In addition, the Summit will take place at the University of Melbourne.

Young Korean entrepreneurs will just have to bring an idea to the summit and if it is good enough they will be able to work on developing their idea throughout the week.

How to Apply

Applicants must be available for an online interview between the 26th and 30th of March. Applicants must also be available to be in Melbourne, Australia for the period of 8th – 14th July.

There is a fee of $600AUD (subject to change slightly) to attend the summit and participants are required to organize travel to and from Australia themselves. However, accommodation and food will be provided for the week of the summit.

The application process:

The first part of the application process is a simple form which you can find here: http://bit.ly/melbsummitapplication

If successful at this stage, ASES Summit will contact you to set up an online interview with some of their team.

After that, successful applicants will be contacted early April.

Key Details:

Please note all dates and times are in AEDT (Australian Eastern Daylight Time)

First round applications close – 23rd March Interviews held – 26th – 30th March Acceptance letters sent out – 2nd April Summit – 8th July – 14th July Location: The University of Melbourne, Melbourne, Australia Number of spots: 30

Application form: http://bit.ly/melbsummitapplication

Applications will be considered on a rolling basis so get in quick.

They are looking for young passionate entrepreneurs in Korea.  Therefore, those that are looking to make the most of an opportunity like this and meet amazing like-minded people from all over the world.  Furthermore, this will be a great experience for young entrepreneurs in Korea looking to start a startup of their own.

The post Young Korean Entrepreneurs Need to Apply to ASES SUMMIT appeared first on Startup Radar.

BBridge is a non-profit organization based in Ulsan, South Korea.  They offer remote consulting for early-stage Korean startups by connecting them with professionals from all around the world.  Therefore they are all about spreading entrepreneurship in South Korea.  Most Koreans have issues regarding communication and network.  Most Korean startups do not have a global team.  This means that it will be hard for them to connect with people outside of Korea.

Korean startups face a lot of problems when they enter the market at such an early stage.  Furthermore, in order to succeed they will need to have the right partners and the right network.  BBridge can help connect Korean startups with the right partner and network.  They can also consult with service development, business plan development, market research, and market testing.

The main services that BBrdige offers are listed below:

• Expert consultation
• Business plan development
• Financial planning
• Product development
• Business training
• Market research/testing

BBridge aims to become an ecosystem where early-stage Korean startups can build their entrepreneur skills and turn their creative ideas into reality.  Therefore, getting the right support team is very important when starting out as a startup.  It is wise to have as much help as possible.

Ulsan’s Startup Ecosystem

Ulsan has been looking to help the big and small businesses by creating new opportunities for employment.  They are focused on fostering innovative business ideas and entrepreneurial activities.  This is why BBridge has a great chance to get support from the Ulsan government.  They will be able to offer innovative resources to Korean startups in Ulsan through innovation, education, research, and practice.

Korean Entrepreneurship in Ulsan

In the past entrepreneurship was frowned upon as the culture pushed the narrative that working for a big corporation like Samsung was the dream.  However, times are changing.  People are seeing entrepreneurship in a positive light.  Therefore, running a startup is not easy.  Especially if you are located in remote regions without the ability to network and form partnerships. Ulsan is located in the southern part of South Korea.  The area already has all the elements to be one of the leading startup ecosystems in South Korea.  With the help of BBridge it is very possible that Ulsan preferred destination for startups in Korea.  Currently, BBridge is seeking funding and partnerships with associated organizations and companies who have the same goal of helping Korean entrepreneurs.

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