Chinese Startup DISHCOVERY is changing food experiences abroad. When traveling to another country, the restaurant menus are rarely translated into more than 1 language. This is a huge problem for people that want to know exactly what they are eating. Restaurants need to find ways to make it easier for international customers to understand their menus. DISHCOVERY is a web platform/mobile application built for restaurants that simply allows them to translate their menu into Chinese or other languages.
Allowing tourists to access information related to ingredients as well as restaurant history/reviews is a great benefit for not only the tourists but also the restaurants. On the mobile app, you can also discover fun and interesting experiences around that area.
The Problem for Chinese Tourists
DISHCOVERY is pushing their services mainly in Europe where they get over 12 million travelers from China every year. Within 5 years that number is expected to grow by 70-80%. However, the main complaint from Chinese tourists regarding Europe is the language barrier. 42% of Chinese travelers feel the biggest issue comes with the lack of menu translation into Chinese when it comes to restaurants.
DISHCOVERY offers a professional automatic multi-language translation app that can translate the menu so tourists can see information regarding the dishes and their ingredients. Photos can be uploaded to the app as well. There is also a rewards system that allows users to interact, share, and comment.