The Future of AR/VR

The Future of AR/VR

The main momentum of why AR/VR is taking off is that for one the devices can properly handle and display really engaging entertainment.  On top of that the manufacturers, they are going to see the growth happen pretty quickly.  Because most people they buy their mobile phones in two-year cycles.  So we are going to see this momentum grow even faster.  Apple has already established the market even though there are been earlier entries into the market.  The earlier stages 28 years ago in VR was terrible, it wasn’t engaging and it was cumbersome.  But now it is finally mobile and usable.

The Right Time

We have finally reached the pinnacle point.  Our battery technology is small enough.  The screens have high resolutions.  The rendering done within the environment is all at a higher point of a stage that allows for more engagement and more realism.  As opposed to green screens we had before.  The environment today is much richer.  But in order for this technology to be adopted quickly by the masses.  We need the devices in our hands.  As more manufacturers make them, then we will reach that critical mass.

A New Generation

The interaction with technology by children today are much different compared to when I was a kid.  My three year old walks up to the T.V. and tries to swipe the screen.  My nine year old picks up an IPad and asks Siri questions.  The adoption of this generation is going to definitely take VR and AR as a more natural course compared to the older age groups.


One of the companies 26 Latitude is mentoring is called BreachVR, they work on an Oculus program with Facebook, I was introducing them to Walmart Accelerator in China and one of the heavy concerns were on food safety.  They were trying to train thousands of employees that are in the food industry.  With VR technology they only needed one person to train employees in food safety.  So VR technology is a huge direction for education as well as enterprise solutions.

As far as on the consumer side, even if it is only $50, they are still going to struggle to find a value it can provide.  However big companies like Walmart or IBM, it makes sense because they see how it is going to save them time and money.

I envision a world much like the Matrix where we put on these goggles and then we can learn a language and learn kung fu or whatever ability we desire instantaneously.   Just from the VR headsets, we have now I can see that the potential is there.  Especially in China where they are accelerating at a rapid pace because they are worrying so much about the mistakes, but rather see mistakes as a part of the creative process in advancing into this new hyper world.

Samuel Doe
Samuel Doe

Samuel Doe is a serial entrepreneur with over 28 years’ of experience. He specializes in developing and bringing to market early-stage startups and scale-ups – with a strong focus on monetization. He has successfully founded and sold 4 of his startups in the USA. Samuel is a mentor at China Accelerator and nHack Accelerator.

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