Korean Startups to Watch out For: The Sool Company

With all eyes on Korea these days, the country is experiencing a huge surge in foreign tourism. There are a few things that tourists in Korea always have on their lists: experiencing the grand palaces and trying on “hanbok” to name but a few. But, more than ever, tourists want to learn more about Korea’s famed food and drink. Luckily, The Sool Company began to make Korean alcohol more accessible to foreign visitors in Korea with their tailor-made tours and traditional alcohol-making classes in Seoul!

The Sool Company

“Sool” is the Korean word for alcohol, and that’s exactly what this expat run startup specializes in. The founders, Julia Mellor and Daniel McLaughlin, began the company to grow awareness of Korean alcohol. While doing so, they’ve successfully created a multicultural community of “sool” enthusiasts.

Both founders are specialists in Korean traditional alcohol. Julia’s been in the makgeolli industry for over 5 years, while Dan’s both an instructor and alumni of brewing biochemistry at Susubori Academy.

Together, they bring their passion for Korean alcohol to foreign consumers through fun tours and educational courses.

Sool Company Brewing Classes in Seoul

For visitors wanting to try their hand at brewing alcohol, The Sool Company offers a huge variety of classes. The most popular of all is the makgeolli class which is available all year round. They also have seasonal classes such as soju distilling and makgeolli brewing.

For those who love Korean alcohol but don’t live in Seoul, they also offer a free offline Korea homebrewing crash course.

Sool Company Alcohol Tours in Seoul

Those who’re more interested in drinking alcohol will be glad to know that The Sool Company also offers traditional alcohol tours in Seoul.

The tours are conducted in English and take travelers on a traditional alcohol tasting spree. While making their way around some of the traditional parts of Seoul, they take guests to makgeolli bars and introduce the foods that are eaten alongside the different drinks.

For foodies and “Sool enthusiasts”, this is a great way to familiarize yourself with a very special part of Korean culture!

To learn more about The Sool Company, have a look at their website!

Want to read more about startups in Korea? Check out our Korean startup archives!



Nicole Arnott
Nicole Arnott

Nicole Arnott is a creative copywriter and content strategist hailing from Glasgow, Scotland. She's helped develop meaningful content for start-ups in a wide variety of industries from blockchain to beauty, and health and wellness. She's currently a global SNS marketer for the SNS blockchain company, Foresting, and editor at Startup Radar.

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