Korean Startup Visual Camp
Imagine being able to click and type on their device with their eyes without using a keyboard or mouse. Korean Startup Visual Camp has developed an eye-tracking technology for VR/AR headsets that allows users to input signals by just using their eyes.
With Visual Camp users will be able to click using their eyes which means there will be no need to use your fingers, a mouse, or a keyboard. This technology can be adapted to VR games, movies, sports, and even toys. Therefore, companies can use this technology to market their products. Users can simply glance at the product and learn about it from their specs to their price. Furthermore, companies will also be able to access data related to where customers focus their eyes when seeing their product.
Game Changer in the Eye Tracking Industry
Visual Camp is going to change the world of business as we know it. In addition, it is going to change the way we shop and experience the world around us. Imagine walking around the city and having access to all the information through eye tracking. Eye tracking measures the user’s eye position and movement. However, speed and precision also matter. Therefore tracking the eye quickly and precisely is the key issue Visual Camp solves. They offer highly accurate gaze detection and a recision rate of less than 1 degree!
Visual Camp offers their own VR device using a 3-D printer that already has the eye-tracking software built in it. Currently, they are focusing on mobile VR devices and eye tracking technologies for smartphones. VR/AR hardware companies will be able to license this technology. They are very interested in the benefits Visual Camp will have for advertisers.
Visual Camp is one of the hottest startups in Korea. They already got funding from Koisra Seed Partners, SK Telecom, and the Korean government. In addition, Visual Camp beat out 400 other companies and won free office space at Google’s Seoul Campus one of the top co-working spaces in Korea. They have been endorsed by established institutions such as the ICT, Ministry of Science, and Future Planning (MSIP, Korea), Ministry of Trade, Industry and Energy (MOTIE, Korea), Electronics and Telecommunications Research Institute (ETRI, Korea), Creative Economy Town Korea (CET, Korea), and SKTelecom (SKT, Korea) one of top telecommunications company in Korea.