Korean startup PayPerse Knows How to Manage Purchase Data

Have you ever felt inconvenienced from analyzing a customers’ purchase data? Or have you ever felt discomfort because of irrelevant product recommendations that show up? Korean startup PayPerse collects and analyzes a customer’s detail behavioral data on payments in real time on the same existing mobile payment UX. It provides a hyper-personalized and hyper-relevant data service to customers.


PayPerse has three key components on their side.

First, it is mobile POS APP. This APP is provided to merchant customers at no further cost. This is for collecting a customer’s purchase data and integrating the data into a QR code and help vitalize the business by providing essential POS functions such as sales reports, Tax reports, and business/market analysis etc. It is realized through APP services such as the provision of complete mobile POS features, a configuration of all product information, automated data aggregation, QR code generation, reports, and recommendations.

Mobile Wallet is the second component of PayPerse. Mobile Wallet is provided to the customers for payment services. Through Mobile Wallet, the purchase data is automatically extracted from the QR code.  Therefore there is no need to manually do the administrative things. It can be integrated with any mobile wallet applications and all purchase history, recommendations and so on can be provided through Mobile Wallet.

Last but not least, there is the data service system. All purchase data is collected, stored and processed in real time and a data analysis report provided based on those data such as hyper-personalized recommendation service for mobile wallet users regarding their lifestyle, hyper-relevant data service for merchants and product analysis reports for enterprise customers, etc.

These components all together make PayPerse the right fit for both merchants and customers. Target your customers and get your customers as a merchant. Enjoy personalized recommendations from the abundant data all around you and shorten your purchasing hours.

Chloe Han
Chloe Han

Chloe Han is a journalist at Startup Radar. She covers the Korean startup scene as well as the latest Korean culture related content. She attends Yonsei University, majoring in Business Administration and English Literature and Language.

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