Kakao Talk Gets an Upgrade with New Movie/Music Functions

Kakao Talk Channel Tab

Late last year Kakao showcased a movie advance sale function for their mobile app Kakao Talk.  Now it is possible to instantly purchase advance movie tickets without installing another application or registering.  It works the same for Music as well through the Kakao Talk Channel Tab.  It is in conjunction with the music platform “Melon”.

Kakao will also open new services called “Pre-sell Lotte Cinema Movie”, “Melon with Kakao” and “View more Characters”.  Also, Kakao Tokyo is one step closer to a universal platform.  It will allow users to do everything they need to live.

“My” Menu

Kakao has redesigned tabs to allow users to discover living services more easily. They arranged their living services functions such as weather, gifts of Kakao talk, Kakao style, shopping, Kakao talk order and so on, and added a new “MY” menu. The “MY” section collects not only the history of products purchased at the Kakao talk but also gifts received by friends, favorite products, interest stores, and etc.

As part of the Kakao Talk Universal Platform Strategy focused on last year, Kakao showed off the Lotte cinema movie advance sale service. You can use it by watching a popular movie on the More tab and pressing the + button in the chat room.  Then clicking Lotte Cinema. It is important that all processes in the Kakao Talk are carried out without separately installing applications or registering members.

This is how it works.

After connecting to the service.  The user selects a movie or a theater that he/she wishes to watch.  The time of the screening can be shared in the Kakao chat room.   Advance sale completion breakdown can be confirmed on the viewing tab “MY” menu.  Then on the day of screening of the movie, the ticket information can be seen on the viewing tab.  In order so that viewers will remember.

The ability to share conversations on Kakao talk and share the music you want to hear with friends stands out the most. After pressing the [+] button at the bottom of the chat room.  You are supposed to select melons.  You can select up to 30 songs and construct a playlist and send it. Therefore you can talk with each other while listening to the same music and enjoying conversations.

In this update, a “character collection display” function is also newly added to enhance users convenience. It is a function that can check the breakdown of the text message (SMS) of the mobile phone by Kakao talk, and is offered in an opt-in manner so that the user can select whether to use it directly. It can be set in the laboratory of the setting menu of the Kakao talk, and it is currently applied only to the version of Android 7.0 and later.

As Kakao says, “Kakao Talk is evolving into a versatile platform that enables everything necessary for daily life, such as communication, navigation of content, purchase, ordering, advance sale / reservation,” “By adding technology of ‘Kakao I’, Kakao AI platform to this, we will make the user’s life more convenient.”

John Yoon

John Yoon is the Editor in Chief at Startup Radar, Organizer for Startup Festival 2017, Head of Operations Korea at EOS Asia and the Global Marketing Director for Foresting.io. Email = john@startupradar.asia if you are interested in guest contributing and helping the Korean startup ecosystem. Wechat, Kakao, and Line user ID is jswy315

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