The Hundred Million Dollar K-pop Merchandise Industry
The K-pop Industry is a $5 billion dollar industry. However many do not realize that K-pop merchandise has been on the rise since the start of K-pop. It doesn’t matter if Korea is going through a down market, K-pop merchandising has grown to become a $100 million dollar industry.
It seems K-pop fans not only in Korea or Asia but all over the world are such loyal fans that they will literally buy anything with their favorite K-pop star on it. Most might be thinking of merchandise as just posters, clothes, or calendars. However, K-pop merchandises have grown so much! Here are some examples.
Interesting K-pop Merchandises
You will find many K-pop items that have NOTHING to do with K-pop. From K-pop candles to K-pop umbrellas it is really amazing how much selling power these K-pop idols have on their fans. Most teams that can be branded can be branded with K-pop stars. There are K-pop lunch boxes, phone cases, laptop sleeves, silverware, nail polish, and even lotion!
Loyal K-pop Fans
Many K-pop fans buy these items not as collectibles (which it could end up being) or for actual use. They buy them to support the artist. More and more news has come out regarding K-pop artists not getting the fair amount of pay. Those that are getting rich are the K-pop Entertainment companies that manage and promote these K-pop groups.
These die-hard fans create a large enough market for merchandisers to put these K-pop stars on common items like key chains, folders, socks, and etc. Many feel companies are taking advantage of these K-pop fans and are just exploiting them for profit. It might be only a matter of time before you have K-pop cola or even K-pop shampoos!
Gaming Companies are Incorporating K-pop
Many gaming companies are incorporating K-pop stars to target the young teen to early twenty generation. K-pop songs are used as background music for many games and the stars themselves are sometimes used as in the game “Dance Central” which was a popular virtual dance game for Xbox 360.