Global Online Platform for MCN marketing: Uconnec

Korean Startup UCONNEC

How many of you are watching youtube in your own free time? I guess there are many of you. A lot of people these days enjoy their time watching clips that they are interested in like beauty, game, IT etc. Therefore, these days entertaining creators, known as influencers, are getting fame on social media platforms.  Even though they are not TV stars. Companies are using this trend as a tool to advertise their products or services. They ask youtube influencers to show their viewers about their products, show how it is used and its benefits. This highly influences the viewers.  Therefore MCN(Multichannel network) marketing has become a hot issue among companies.

Finding the Right Influencers

However, how can they find the appropriate influencers who can make synergy with their own products? How can they know who will be the right fit to do advertising on youtube? Here comes Korean startup Uconnec to intermediate companies and influencers.

Introducing UCONNEC

Uconnec is a company who comes up with an online solution for both influencers and companies to have connections with each other. Influencers can increase their online presence through collaborating with companies and companies can advertise their services and products within youtube video clips which have certain significance over viewers. However, there are tons of youtube influencers and tons of companies that they cannot easily know each other. Synergy can happen only when they fit each other. And Uconnec makes that happen!

Uconnec measures the level of influence the YouTubers have and verifies the brand suitability. Then it provides the prediction of the outcome it can have regarding databases and references. Category, the number of followers and average hits, EGR matching becomes the reference for choosing the most suitable Youtuber for the companies and information about main followers are provided that companies can target potential customers clearly. Between influencers and agencies, it creates a matching algorithm with low commission. Are you still concerned about low awareness your products have? It’s time to follow the trend. Find out who is appropriate for your company and expose your products with maximized synergy!

Chloe Han
Chloe Han

Chloe Han is a journalist at Startup Radar. She covers the Korean startup scene as well as the latest Korean culture related content. She attends Yonsei University, majoring in Business Administration and English Literature and Language.


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