Foreign Startup in Korea: CarAds

Track Your Offline Ads Easily with CarAds

Startup machine Learning CarAdsA foreign startup in Korea called CarAds got accepted to ICT Global Startup Program which is sponsored by Gyeonggi province and is doing more research at Pangyo Startup Campus.  They are looking to develop a new generation of offline ads in not only Seoul but all around the world.  A win-win for both the advertiser and the client.  Those looking to make some extra income can work with an advertiser to have their ads placed on their cars.  However, what kind of car ads attract the most attention?  This is where AI comes in.

Startup Machine Learning CarAdsBy combining AI, IOT, and Machine Learning, we can gather data on the performance of each Ads.  The data collected will include the distance/locations traveled,  the number of people reached, and the number of people who actually saw the ad.  The CarAds platform can provide real-time data tracking by tracking and measuring the campaign in real-time.

By using special sensors they are able to use face recognition to gather data on total ads impressions as well as the demographics of the audience.

Billboard vs Car Ads

Billboards have high costs are only located in fixed locations.  The data can’t be measured.  Car Ads, on the other hand, cost less and you as the advertiser can select the location and measure their CPM (Cost per Mile).  Advertisers will get detailed reports every month with all the data.  Best of all they can choose which driver to use based on their driving location and habits.

How to become a Car Ad advertiser?

The process is simple.  Drivers just need to fill out the driver application.  The application will as simple questions about where you normally drive.  Then their platform will match the driver with a brand that likes their driving habits.  The driver’s car is wrapped with the advertisement and they will get paid every month through direct deposit.  They will then come to take the add off at the end of the campaign.

The Potential of Korea

While at Pangyo Startup Campus the team behind CarAds is studying more on machine learning and they realize how powerful it is to help advertisers get more data so they can make better decisions.

“Every year companies in Korea pay billions of dollars for outdoor advertising but they have no clue about the performance and how to optimize it digitally,”  said CEO Duc Nguyen.

The startup will apply machine learning and IoT to track and provide useful data for outdoor ads. Therefore, this will be crucial to making it valuable and reasonable for the customer.  Currently, they have the algorithm running on a computer with an accuracy of 99%.  They are in the development of a device that can stick to anywhere to measure the quality of traffic and the plan is to reach companies in Korea to sell this solution.

John Yoon

John Yoon is the Editor in Chief at Startup Radar, Organizer for Startup Festival 2017, Head of Operations Korea at EOS Asia and the Global Marketing Director for Foresting.io. Email = john@startupradar.asia if you are interested in guest contributing and helping the Korean startup ecosystem. Wechat, Kakao, and Line user ID is jswy315

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