EOS DAPP TXT Traffic Exchange Token Explained

EOS Asia is making waves with one of the most promising dApps being developed for the EOS blockchain which is set to launch later this summer.  For those interested in seeing all the other projects check out EOSindex now.  EOS Asia’s EOS dApp TXT (Traffic Exchange Token) is one of the most innovative dApps out there.  They are going to revolutionize the $335 billion Internet advertising industry.

TXT Traffic Exchange Token

TXT rewards users for viewing and engaging with ads.  They will be tokenizing advertising value of digital activities, across all devices and browsers.  Therefore simply put they are going to incentivize viewers for viewing ads and they are going to have a mobile app and a plug-in to connect to the TXT ecosystem.  The main mission of the dApp is to remove the middleman man.  TXT will be focused on websites, news websites, blogs, and etc.

How it Works

Users will need to install a browser plugin or a mobile app.  Once they do that they can start earning tokens just by viewing the ads on their network.  The views will be validated by miners.  Users with higher authenticity values will earn more tokens over time.

Current problems with digital advertising.

  • End users are blocking more and more ads.
  • Bots eat 20% of ad spend.
  • Middlemen take 60% of ad revenue.
  • Middlemen and advertisers monopolize governance.

Google currently makes the biggest share of the ad revenue but by using TXT publishers will be able to publish their ads and viewers if they view the ad using the TXT mobile app or browser plug-in, viewers of the ad will get a small percentage of the TXT tokens which the publisher pays and also as a cool edit feature users will be able to tip a website similar to the way brave browser is doing it at the moment.  Therefore TXT will put the power back in the hands of the users.

Great for Advertisers and Publishers!

Cutting out the middleman is the key with TXT.  Advertisers and publishers will save money from crowd-validated impressions.  Also, publishers can earn tokens directly from viewers through the tip system.  They will also be able to get crucial data regarding ad impressions and clicks that are confirmed by validator nodes.  Furthermore, these validator nodes will use machine learning-based algorithms to reject fraudulent events.  The data is encrypted so that only the authorized parties may view it.  There will also be an in-browser engagement metrics to filter out the fake traffic.


John Yoon

John Yoon is the Editor in Chief at Startup Radar, Organizer for Startup Festival 2017, Head of Operations Korea at EOS Asia and the Global Marketing Director for Foresting.io. Email = john@startupradar.asia if you are interested in guest contributing and helping the Korean startup ecosystem. Wechat, Kakao, and Line user ID is jswy315

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