Enjoy Safe Purchase of Used Car: Korean Startup Sucar TV

Demand for used cars is getting higher.  This is because most people feel the burden of purchasing high-priced new cars. The market for used cars of today has many problems. Distrust of car dealers prevails as some of them provide false offerings to consumers. Therefore, other honest dealers are affected and many people end up wasting their money and time. Korean startup Sucar can break out of this vicious cycle.

Korean Startup Sucar TV

CID Auto is a Korean startup which has developed a used car video commerce application named Sucar TV. It is the first used car home shopping program in Korea.  The service aims to ‘Create’, ‘Innovate’ and ‘Develop’ a desirable market culture.

How it works

Only vehicles that pass a thorough inspection are sold on the Sucar commercial. Therefore, people do not have to worry about false offerings. By listening to a detailed explanation of the broadcast, consumers can purchase an item at a reasonable price. Buyers can even get a number of benefits such as gas price discounts or car appliances. If they are still doubtful about the process, they can utilize the ‘Sucar escort service’. An escort manager from CID Auto will accompany consumers and check the vehicle. For car dealers, the Sucar service may help them sustain a virtual cycle in the long term by eliminating pervasive distrust of used car markets.

This is not the end of the service. Sucar TV also produces some automobile video contents with various creators. Consumers can receive help by viewing the videos. These may contain reviews of many vehicles.  As well as, things they need to be aware of when they are buying used cars. This is the MCN(=Multi Channel Network) service.  People can view them on many channels such as Facebook, Youtube or etc.

CID Auto has now made its business entry to Vietnam.  It plans to expand its influence in the future. If you are interested in buying a secondhand car, try using ‘Sucar TV’!

Minjoo Park
Minjoo Park

Minjoo Park is a journalist at Startup Radar. She covers the Korean startup scene as well as the latest Korean culture related content. She attends Yonsei University, majoring in business administration.

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