The Chinese Fitness Market
Chinese Startup WeFlex is looking to cash in on the growing Chinese fitness market ($21 billion). Over 100 million Chinese go to fitness facilities. Furthermore, that number is expected to grow to over 400 million by 2020 as the Chinese government plans to focus more on health and fitness.
WeFlex Studio is a mobile/web platform that allows for potential fitness members to book online through WeChat. In addition, they also offer data reports and makes automated calculations based on each member. Workout schedules and PT booking are automated so there is no need to track.
How it Works
Users log on and search for classes. They place an order and make the payment. Then they take the class and afterward can rate their experience.
The system is perfect for fitness centers as they can showcase their group classes and private trainers. They can also track orders and have a detailed database of the members. This can be used to update their members regarding their fitness data.
Some of the data that can be collected would be:
- member LTV
- member workout frequency
- equipment life cycle
- member contact info
- member fitness preference
- studio operational data
WeFlex also partners with online fitness platforms to bring more members into the studios. Fitness facilities that used WeFlex had their members grow by 300% in a month. Now they have over 500 paying studio customers across China, reaching over 22 cities.
2018 will be a big year for WeFlex as they look to expand into over 2,000 studios in 30 cities in China. Those that are interesting in joining a gym in China, make sure that gym is using WeFlex.