Cherish Your Moments Forever with Korean Startup Rush

Korean Startup Rush

Even if people go to the same location, they all have different experiences. How wonderful would it be if we can cherish our feelings at the moment forever? Furthermore, it would be much better if we can even share these experiences with other people. Korean startup Rush enables all of these great things to happen in our life!

Rush is an application which was developed by a Korean startup named ‘Vrex Lab‘ in 2016. It is a location-based photograph app.  It allows users combine real landscape and virtual text they created. Therefore the services it offers can be a representative example of AR(=Augmented Reality), which puts real images and 3D virtual reality images together.

How it Works

To make use of the Rush service, all people have to do is to turn on the GPS in their smartphones and open the application.  On the screen, the location of the users and landscape come up. To record their feelings, people can take a picture of the location and inscribe their text up to 50 letters on the picture. Users can make a link between their feelings and a particular place.  Then they can recall the intact experiences later through the application.

This is not the end of the Rush service. In addition, people can also share their own pictures with others. Users can either make their memories public or open them to particular people such as their lovers or friends. In the latter case, when someone runs the application in a particular location, he or she can see all the comments other people wrote at the same place.

‘Vrex Lab’ is the first Korean startup that entered the ‘China Accelerator’ program.  China Accelerator helps foreign entrepreneurs settle down in China as well.  Therefore the company exerted its influence mainly in China and Southeast Asia, showing a high rate of consumer revisit along with increasing interest in AR. If you want to treasure your moments forever, try using Rush!

Minjoo Park
Minjoo Park

Minjoo Park is a journalist at Startup Radar. She covers the Korean startup scene as well as the latest Korean culture related content. She attends Yonsei University, majoring in business administration.

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